Apple has updated links generated via the iTunes Store “Copy Link” feature to direct to a Web site called ‘iTunes Preview’. This new service gives customers the option to view content without launching the application itself. This way you can now share music links via iTunes without the need to launch Apple’s media suite. On top of that the iTunes Preview page allows you to browse artists and albums on Apple’s website. Included in the info provided are artist biographies, similar acts, details on song prices as well as individual track lengths.
Furthermore you can access album and customer reviews next to browsing the store by genre. You can however not listen to previews. The service only works with music for the moment. At Muztec we think that Apple is actually planning to acquire a browser based service like Spotify or even Lala in order to have a say in the online streaming business as well. This might be the perfect 1st step.


December 6th, 2009 at 3:06 pm
[...] Lala means iTunes will probably enforce its very own download store or it might want to develop a browser based iTunes download store as well as we pointed out a while back. It could also mean that Apple might have a better idea how to monetize streams, which would be [...]