The media management software company doubleTwist has launched an integrated Music Store, powered by Amazon’s MP3 Store. Unlike iTunes, this application lets you transfer your files to non-Apple powered devices. You can pick eithe full releases are individual songs from Amazon’s catalog of over 5 million tracks plus there’re also plenty of free songs available that are used to promote a band or release.
Looking at it, doubleTwist did not exactly make great efforts to disguise that iTunes served as a big inspiration, if not the only inpspiration. However, while the iTunes application is full of bells, this one is stripped to the core: (legally) download music. Some more features are being developed such as recommendations, artist bios, and song ratings, all pulled from the Amazon store API we presume. Although the application lets you manage your photos and movie files, doubleTwist has currently no plans to offer video downloads.
What is the advantage compared to visiting Amazon MP3 then? It all lays in the navigation which is way smoother than navigating Amazon in your browser. But if that will be enough fo people to swith from the webbrowser t the app or even from iTunes to this remains to be seen.
doubleTwist’s Music Store is currently available in the Mac version of the app, with the PC version coming soon. The store is currently US-only, but doubleTwist says that UK, German, and French versions are on the way.
Funny detail, a few weeks ago doubleTwist released a remake of Apple’s classic 1984 commercial featuring Steve Jobs as a malevolent dictator. The commercial closes with the next sentence: “On October 6th, doubleTwist brings you Choice“.
