YouTube is loosing money at a fast pace of millions of dollars per month. To counter this and rake in a few millions extra to fill the pit, the Google owned videohub has improved its premium ‘Promoted Videos’ feature. Promoted Videos gives you the possibility to expose your video to other users, whilst paying for it that is. Not only has the platform gone through an integration with Adwords, Promoted Videos can now also be used/ordered in Canada, France, the UK, Italy, Germany, Spain and the Netherlands next to the US.
As far as the music business is concerned however, an integration with a(n existing) downloadstore would be more than welcomed. Views and sales are still two different things and when it comes to indie labels, they are far more interested in getting an ROI which is measurable instead of branding a video in the hope of getting some sales out of it in the future. Indie labels want it here and now and they are right thinking so, they don’t have the budgets the major have and cannot live with the hope that the people having watched the video will remember the band, let allone the title of the track when they hit a store, on- or offline.
So Google, here’s a challenge, propose a purchase option of the viewed track (and related items from the artist) when viewing the video. Knowing Google they will however be hesitatant to incorporate a 3rd party to handle the sales. So… why not start an own downloadstore? The traffic would be there and if at the same time they can get rid of all the torrent links in their search results and point to their own store instead, everyone will be more than happy.
If Google can direct illegal music search traffic to legal music stores in China, why not in the rest of the world?
Add to this the option to have a mini label store integrated inside the video using Google’s Checkout as payment module. They still are nowhere with Checkout as far as market penetration and mass (micro)payments for music purchases can make the payment module better known. (It can also be a counterproductive, noone I know has used Checkout, me neither, but that aside, they just have to buy PayPal instead
).
really, there’s no excuse left. And whilst we are dreaming out loud, this could also open another option for Google: an integration (we love the word) of the CPC/CPV/CPA model in one single format, the music store powered video, also called the MSP-video (patent pending).
YouTube is loosing money at a fast pace of millions of dollars per month. To counter this and rake in a few millions extra to fill the pit, the Google owned videohub has improved its premium ‘Promoted Videos’ feature. Promoted Videos gives you the possibility to expose your video to other users, whilst paying for it that is. Not only has the platform gone through an integration with Adwords, Promoted Videos can now also be used/ordered in Canada, France, the UK, Italy, Germany, Spain and the Netherlands next to the US.
As far as the music business is concerned however, an integration with a(n existing) downloadstore would be more than welcomed. Views and sales are still two different things and when it comes to indie labels, they are far more interested in getting an ROI which is measurable instead of branding a video in the hope of getting some sales out of it in the future. Indie labels want it here and now and they are right thinking so, they don’t have the budgets the major have and cannot live with the hope that the people having watched the video will remember the band, let allone the title of the track when they hit a store, on- or offline.
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