Social music network MOG has signed deals with all four major labels and several indie aggregators to launch an unlimited on-demand streaming service that will cost $5 per month starting November 26, 2009. Originally the plan was to offer this as a free, ad-supported service but MOG argumented that the high cost of licensing on-demand music for the United States makes that impossible.
The argument also undermines the business model of Spotify which exists as a free ad driven service and as a paid subscription. The company wants to launch the same model in the US now, but critics argue that with so many labels refusing to license any free, ad-supported music service, the future for Spotify might not be that bright. It’s also the reason why Spotify’s Daniel Ek wants to get read of the fee per play.

