Next to their deal with Universal Music, the ad-sponsored digital music download service FreeAllMusic.com now also inked a deal with EMI Music to let anyone download music from the record label’s artists. EMI Music’s catalog is being added during FAM’s current private beta period, when users will be offered up to 20 free downloads per month, five per week, starting every New Music Tuesday, based on the usage patterns of a typical “hits-oriented” digital music consumer.

FreeAllMusic.com is a new music service that provides consumers with downloadable high-quality iPod-compatible MP3’s of popular songs that are advertiser-paid, free, legal, and unrestricted (DRM-free). In exchange for watching one brief video commercial per download on the FreeAllMusic.com site, users receive a permanent, high-quality download which they can enjoy anytime, anywhere with no further advertising or restrictions. There is no software required for the service. Users’ music selections and sponsoring brands are then promoted externally through an opt-in, consumer-informed digital advertising network.

To download a free track, registered users simply select a participating brand they prefer, and watch a brief video from that brand. After each download, FreeAllMusic.com serves additional advertisements for that brand across targeted websites. Visitors to those sites will see ads displaying information about downloads, supporting brands, and FreeAllMusic.com. Users can also email information about their download to friends, who can also download it legally for free after watching the ad, too. Sharing of download activity can also be posted on popular social networking sites.

“We’re making free, legal downloads fast, easy, and fun for consumers,” said Richard Nailling, CEO of Free All Media. “The addition of EMI’s catalog to FAM means we have even more current hits from current artists as well as classic catalog recordings.”

“A big part of EMI’s mission is offering different kinds of fans an array of options for enjoying music, said Mark Piibe, EMI Music Global Head of Digital Business Development. FreeAllMusic.com is a great music discovery option, and one that gives value to fans, artists and brands.”

Free All Media, LLC is based in Atlanta, GA, and with sales offices in New York and Los Angeles. Richard Nailling is the chief executive officer and Brian McCourt is the senior vice president of business development and affiliate relations.

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