Google Music will not launch an own application as some suggested but partner with iLike and LaLa for their new music service. The service – rather a partnership – will be announced on Wednesday, October 28, 2009. The new service will be integrated into Google search so Techcrunch says. Users will be able to stream songs directly from Google via partners iLike and LaLa. Additional linked information will be added around the music search result.
Good news for the labels, users will be offered the opportunity to purchase songs for download. Up until today iLike and LaLa provide just a limited streaming service whereas MySpace Music, who recently took over iLike, has full streaming rights from all four major labels plus a large number of indie labels.
Is this the holy grail for the music industry? It remains to be seen. Pretty sure is that Google will budget the streamings with its adwords system which in fact could generate a more stable revenue than what Lala and iLike were able to generate now.
Is this the iTunes killer? No, not all, it’s a platform that will exist next to the Apple music store.
