A week ago Xbox Live started integrating Zune, Twitter, Facebook and Last.fm into its gaming platform Xbox 360 via the ‘collectives’ update. Especially the integration of Last.fm is worth checking out as it resulted in one million fans creating custom radio stations on Last.fm. For Last.fm it has been the biggest growth spurt they’ve had since launching back in 2002. It remains to be seen if the growth will be permanent but it looks like it that Last.fm has found new fans where not many other have been looking for them before: inside games.
Below is the presentation by Xbox:
And here’s Ryan Regan from last.fm tells what Xbox 360 users can expect from The Collectives update:
