If there is a prize to be given to a campaign that raises awareness for a disease on social media, than this Alzheimer’s disease Facebook campaign surely will win. The app called “Sort Me Out” is steadily reaching more and more people on Facebook and this after first being launched in December last year on Facebook (and Twitter). Created by the Grey Group Singapore and its sister company Yolk for the Alzheimer’s Disease Association (ADA) Singapore it has as purpose to create public awareness about Alzheimer’s and show what it feels like having the disease.
When a Facebook user logs in to accept the app, it launches and gives the appearance of initializing the sorting out process of the user’s content. Then slowly the app starts to erase content like wall posts, friends list, personal profile and finally photos.
An ingenious campaign.
Alzheimer’s disease is the most common form of dementia. There is no cure for the disease, which worsens as it progresses, and eventually leads to death. Most often, it is diagnosed in people over 65 years of age. Alzheimer’s is predicted to affect 1 in 85 people globally by 2050.
Below are the screenshots we got to see.