Launched now is the website Close to Van Eyck which with a budget of 290.000 EURO makes it possible to discover the Ghent Altarpiece in all its details. Alas, the 290.000 EURO didn’t prevent the makers of the website to mess up everything possible when it comes to sharing the website, even the embedded sharing option resulted in a very amateur result as you can see below. Facebook Open Graph Tags anyone? No image, no title, no description, nothing except a very miserable url string. As far as Facebook sharing is concerned this is a colossal miss.
Here’s the result when you share the link to the website (http://closertovaneyck.kikirpa.be , which actually is also a big miss, who can remember such an url?) via Facebook.
Here’s the result when you use the share option inside the website.