Universal Music Group is partnering with the new ad-sponsored digital music download service FreeAllMusic.com to let anyone download music from the record label’s artists. Free All Music plans to make money by getting people to watch ads in exchange for track downloads. Thousands of tracks will be offered via Free All Music at a rate of 20 free downloads per month, five per week, starting every Tuesday so Techcrunch says.
FreeAllMusic.com is still in private beta, users watch a video commercial per download on the site. Users’ music selections and sponsoring brands are promoted externally through an opt-in, digital advertising network. To download a free track, users can select a participating brand and then have to watch a video advertisement from that brand. Brands who are participating in the initial launch are Coca-Cola, Warner Bros, Zappos, Lionsgate, LG, and others.
